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The film was conceptualised by the brand in-house and produced by Out of Syllabus Productions. It revolves around the creative struggles of a music producer who is inspired to make music based on his interactions with the earbuds and other daily objects.
The ad uses the earbuds as a trigger for the artist in the film to go into a ‘flo(w) state’, inspiring him to make a new piece of music which is the soundtrack for the ad film as well.
The brand film’s visuals are based on the vibrant look and feel of the Flobuds range to emphasise Wings’ new lifestyle-led positioning. The creative motif of using earbuds and other daily objects to create the music was inspired by Charlie Puth’s song/reel series ‘Lightswitch’, the campaign press release states.
‘Go with the Flo’ is a distinctive nod to their newly released TWS lifestyle earbuds range, ‘Flobuds’.
Vijay Venkateswaran, co-founder of Wings Lifestyle, says, “The brand film intends to emphasise how the Flobuds range firmly establishes our lifestyle-led identity. The earbuds are designed keeping the latest trends in mind and the brand film ensures that they are at the centre of the film, audibly and visually.”
Watch the ad film here:
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