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Grooming brand Beardo has announced the launch of its latest fragrance, “Tsunami”.
To promote the fragrance, Bollywood actor Vicky Kaushal features in a never-seen-before double role in the brand’s ad-film, titled “Embrace the Tsunami Within”. The campaign showcases Kaushal winning over his timid personality to unleash his inner masculinity after using the scent.
Kaushal’s character in the ad-film is unique and different from the roles he usually plays, as he portrays a bold and powerful body of water that is a force to reckon with, just like the scent itself.
Talking about the campaign, Kaushal said, “When I think of Tsunami, the first thing that comes to mind is that it is mighty. My roles in the campaign embody the strength and larger-than-life aspects that define this aquatic scent.”
Sujot Malhotra, chief executive officer, Beardo, said, “When we conceptualized Tsunami, we wanted to create a fragrance that embodied the strength, persistence, and wildness of the storm. We wanted our customers to experience the power of the Tsunami and the sense of danger that comes with it.”
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