Home Online Marketing Soha Ali Khan puts an end to festive FOMO with Behrouz Biryani Feast – ET BrandEquity

Soha Ali Khan puts an end to festive FOMO with Behrouz Biryani Feast – ET BrandEquity

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Soha Ali Khan puts an end to festive FOMO with Behrouz Biryani Feast – ET BrandEquity

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<p>Behrouz Biryani x Soha Ali Khan</p>
Behrouz Biryani x Soha Ali Khan

Rebel Foods, the internet restaurant company’s homegrown brand Behrouz Biryani has announced its collaboration with actress and content creator, Soha Ali Khan for its Diwali campaign FOMO – Fear of missing out.

With this campaign, Behrouz Biryani aims to transform the FOMO sentiment into joyful celebrations by sharing insights into the collective curiosity about celebrity revelry, the company stated in a press release.

Under this, Behrouz is providing an enchanting insight into the Diwali festivities hosted at the Pataudi residence, it added.

To embrace the royal lineage, Khan extends a royal invitation to celebrate the Diwali feast with Behrouz Biryani; turning the desire for an extraordinary experience into a doorstep-delivered celebration.

With a commitment to delivering a seamless and comprehensive Diwali experience, the collaboration will ensure that no aspect of the festive splendour is overlooked, promising an immersive and unparalleled celebration accessible to all, the company added.

Watch the ad here:

Kotak General Insurance showcases Diwali safety with 'Khushiyon ka cover' ad

The campaign showcases Kotak General Insurance’s commitment to safeguarding people’s well-being. Diwali is when people deck up their homes for the festivities, which usually includes a fresh coat of paint to their home or get new upholstery. With that insight, it positions the insurance company as the ‘Khushiyon ka cover’ for the family.

  • Published On Nov 10, 2023 at 05:40 PM IST

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