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Prime Video has expanded its sports programming by launching FanCode, India’s sports destination, on Prime Video Channels.
The first dedicated sports streaming service to launch on Prime Video Channels, FanCode offers access to the best of global and domestic sports, the company stated in a press release.
Through its partnerships with marquee sports leagues and organisations, FanCode brings more than 15 different sports including cricket, football, rugby, kabaddi, basketball, horse racing to sports fans in India, it added.
With a subscription to FanCode on Prime Video Channels, Prime members can enjoy live streamed sports from around the world. Some of FanCode’s exclusive rights and partnerships include ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World and FIBA, the company stated.
Subscribers can watch tournaments such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, amongst others, it added.
In addition to these, subscribers will also get access to the Super Smash and England tour of the West Indies later in the year.
“At Prime Video, we know that while our entertainment preferences are delightfully diverse across the country, we are all ardent sports fans! All forms of sports have such strong, passionate fans following them and we would like to make access to a diverse array of sports super easy,” said Vivek Srivastava, head – Prime Video Channels, Prime Video, India.
“We are thrilled to collaborate with FanCode to offer our customers an immersive sport viewing experience with a line-up that spans multiple sports and geographies. We are certain that the diversity in programming, and the convenience of enjoying all their favourite sports at a single destination, will delight sport lovers across the country,” Srivastava added.
Srivastava further added, “The addition of FanCode to Prime Video Channels also allows us to offer a comprehensive bouquet of entertainment, from international and local language content to kids-focused and now live sports.”
Speaking on the collaboration, Yannick Colaco, co-founder, FanCode, said, “FanCode wants to reach every sports fan across the country and this association with Prime Video is a step in that direction. We are excited to bring our premium content to Prime Video Channels and further increase our reach. The fact that FanCode will be the first sports platform on the service makes the collaboration even more special.”
Penn Entertainment, which owns the service, signed a $1.5 billion deal with ESPN for rights to the sports media giant’s name in August. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms.
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