[ad_1]
Plum, India’s insurtech platform is changing the way insurance is looked at and making insurance terms and jargon fun through its ASMR marketing campaign.
The series of videos produced by Plum is not just about entertaining content; it’s a creative solution to address healthcare problems. Recognising the importance of sleep quality in overall health and well-being, Plum actively contributes to stress reduction through its ASMR campaign, the company stated in a press release.
Shreyas Achar, marketing head at Plum, expressed, “At Plum, we playfully embrace the stereotype that insurance is often perceived as so dull that it induces sleep. We’re dispelling this myth with our ASMR series, which turns insurance into an incredibly soothing experience. Plum’s ASMR video goes beyond simple relaxation; it cleverly explains insurance jargon, turning complex phrases into an enjoyable audiovisual experience that redefines the traditional notion of insurance lulling you to sleep. At Plum, we’re dedicated to finding unique and creative solutions to healthcare problems.”
Plum has also partnered with Neend, a app in sleep wellness. Neend’s expertise in sleep wellness seamlessly aligns with Plum’s vision of advancing well-being through inventive solutions, the company added.
Surbhi Jain, founder and chief executive officer at Neend said, “At Neend, we’ve spotted a rising trend in ASMR adoption among Indians. We are glad to join forces with Plum in this initiative and spread awareness about quality sleep by providing relaxing content. Moreover, beyond just insurance and sleep, this partnership is to address holistic well-being with our shared vision.”
Plum’s ASMR campaign challenges industry norms, embraces popular trends and demonstrates how insurance can be both entertaining and beneficial for health, it added.
Watch the video here:
Nilkamal Sleep has launched a digital film featuring Bobby Deol to bring to life the brand idea of ‘Thoughtfully Designed for You’. The film showcases Bobby Deol grooving to his favourite music and having a time of his life while his partner sleeps undisturbed, thus highlighting the key benefit of zero motion transfer.
[ad_2]
Source link