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After the exit to Honasa (Mamaearth), the founders of Momspresso.com, India’s content and influencer platform for women, Vishal Gupta and Prashant Sinha, have announced the launch of their next venture – Pravis.
Having created the platform that gave a voice to thousands of women and hundreds of brands, the founders are now offering their demonstrated expertise through a comprehensive growth marketing agency, the agency stated in a press release.
Pravis has been conceptualised with the knowledge that organic growth is the only sustainable path for brands considering the rising costs of the paid media route, it added.
With more than 11 years of running a tech platform in building brands through proven growth digital marketing techniques, Gupta and Sinha are joined by six partners who are domain experts, with a background in entrepreneurship and digital first brands who can collectively help brands unlock success through organic growth, the press release stated.
Pravis uses a set of market-tested best practices and playbooks, empowering brands through content, community, and commerce – the very mantra that drove the immense digital success of key brands associated with Momspresso.com, it added.
Pravis offers a comprehensive spectrum of growth marketing services, including content creation, influencer marketing, digital films, SEM and SMM. Their unique expertise is YouTube marketing, content creation harnessing their proprietary content science and AI-based optimszation of product listings on e-commerce platforms, it stated.
Gupta, co-founder, Pravis, said, “In an era where paid media costs are skyrocketing, we believe that organic growth is the most sustainable path for brands. With Pravis, we’re excited to bring together a team of experts and proven strategies to empower brands through the convergence of content, community, and commerce.”
“Our journey with Momspresso.com has shown us the incredible power of this approach, and we are committed to helping brands unlock their true potential through organic growth,” he added.
Sinha, co-founder, Pravis, said, “After building Momspresso.com from scratch and leveraging the experience of working with 300 brands, we are ready to take the next step – helping brands grow using our widely tested and successful playbook. We have already got clients like Canara HSBC, PNB Metlife, Philips, Voltas Beko, Urban Company, Jovees and Fitelo which is a strong validation of the differentiated proposition that we offer for brands.”
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