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Boosting its offerings on Meesho Mall, the e-commerce major has announced partnerships with D2C brands such as Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, Liberty, and more.
With this partnership, the brands aim to build their presence across India in tier 2 plus areas, the release stated.
Megha Agarwal, GM, Meesho, commented, “We are thrilled to welcome these esteemed brands to our platform. In the last six months alone, Meesho Mall saw 3.2 crore shoppers, reflecting growing consumer trust. With the addition of these new branded offerings, we are confident our customers will appreciate the enhanced variety and high-quality brands.”
Meesho Mall has a portfolio of over 1,000 national, D2C, and regional brands. The company noted a ten-fold increase in brand partnerships since its inception, with nearly 75 percent of orders coming from tier 2 plus markets. Since August 2023, Meesho Mall has experienced nearly 2X order growth, the e-tailer said.
Zairus Master, CBO, Honasa Consumer said “We are excited to bring Mamaearth’s products to Meesho Mall and further expand our reach, particularly in regions where access to branded, high-quality personal care products has been limited.”
Meesho Mall was launched in categories such as personal care, footwear, and fashion, and has since expanded to cover 30 categories. Currently, the brand caters to categories including electronics, health and wellness, men and women’s accessories, kitchen utilities, grocery, and sports and fitness.
India’s retail sector is experiencing a transformation with the rise of premiumisation. Consumers are increasingly spending on high-end products, leading to a demand for premium shopping malls. This trend is evident in both metropolitan and smaller cities, with international luxury brands also entering the market, boosting foreign investment.
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