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Lenovo has announced the launch of a new brand campaign in anticipation of the ICC Men’s Cricket World Cup 2023. Lenovo’s campaign leverages the unwavering passion of Indian cricket fans, gaming enthusiasts, young professionals and students through ads set within the World Cup context.
The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s technology, specs, high performance, durability and security. The campaign is designed to establish Lenovo’s position in the market by leveraging its growing market share and reinforcing its presence in the premium segment.
The campaign is based on the idea that once you experience great technology, you expect it everywhere. This campaign highlights Lenovo’s advanced technology that people look for in everything, including features like Smart Login with Infrared Camera, Multitasking with 4 Adjustable Screens, and High-Performance Cooling with Lenovo Coldfront Technology.
Chandrika Jain, marketing director of Lenovo India, says, “We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day.”
Watch the ad here:
Seagram’s Royal Stag Packaged Drinking Water has created an unmatched fan experience for the upcoming ICC Men’s Cricket World Cup 2023, enabling over a billion cricket fans to transcend physical boundaries and share their favourite cricketer’s triumph first-hand.
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