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Kalyan Jewellers has kickstarted its Durga Pujo festivities with the launch of its ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and highlight the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.
The campaign takes viewers on a journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love and joy.
Speaking about the campaign, Chakraborty says, “Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga.”
The ad campaign pays tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings.
Watch the ad here:
The film is set on the premise of the strength and perspective so powerful that every Bengali woman withholds, encompassing how empowered Bengali women embody the strength to stand by their convictions, empower those around them, and is a source of inspiration for generations to come.
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