Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Always Active

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Always Active

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Always Active

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Always Active

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Saturday, July 12, 2025

JioMart logs 7X growth in monthly orders via WhatsApp – ET BrandEquity

[ad_1]

JioMart has witnessed 7-time growth in monthly orders through WhatsApp compared to the same period last year, a release said on Friday outlining the success of the JioMart-Meta partnership in the domestic retail space. JioMart and WhatsApp which have marked one year of collaboration, said it has “proven to be one of the most successful partnerships in the domestic retail space”.

The partnership has enabled consumers to simply browse and shop for their household needs through WhatsApp chat services.

“With the partnership with Meta, JioMart has witnessed 7x growth in monthly orders through WhatsApp compared to the same period last year. The user-friendly functionality of the platform has also enabled a 6X month-on-month growth in new customer conversion on JioMart-on-WhatsApp,” according to the release.

Last year, Jio Platforms partnered with Meta to offer JioMart-on-WhatsApp.

“JioMart-on-WhatsApp experience is revolutionising the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience,” the release said.

Sandhya Devanathan, Vice President of Meta India said business messaging is an area with real momentum, and added that these chat-based experiences will be a game-changer around the world.

“JioMart’s end-to-end shopping experience on WhatsApp was a global-first innovative integration for Meta, and we are pleased with this strategic partnership,” Devanathan said.

Sandeep Varaganti, CEO of JioMart said, the launch of JioMart on WhatsApp last year has been a “phenomenal success” truly democratising digital commerce for and bringing in new customers.

“In fact, we have witnessed a 6X month-on-month growth in new customers coming from this platform. We have been expanding our offerings on the platform and now have multi-categories available on the catalogue, from groceries and fashion to electronics,” Varaganti said.

Reliance may transform into a holding company, says CreditSights

The succession plan, it said, does not entail an abrupt departure of Ambani, that would have disrupted operations and the company’s performance, but instead entails grooming and guiding of the next generation.

  • Published On Sep 30, 2023 at 03:30 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


[ad_2]

Source link

Related Articles

- Advertisement -spot_img

Latest Articles