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IIFL Home Finance has unveiled its latest film, that captures the essence of turning dreams into reality by fulfilling the dream of home ownership and also the business loan requirements of their audiences.
Watch the film here:
The campaign is created by Schbang. The film revolves around the theme of trust, featuring Bharosa Bhau, a character who symbolises reliability in relationships. The narrative transitions to Bharosa Bhau placing his trust in IIFL Home Finance, delivering a message about the reliability of the brand when it comes to fulfilling the dream of home ownership and business loan requirements.Madhvi Gupta, head, marketing, ESG and CSR, IIFL Home Finance, said, “We believe in transforming dreams of our customers into reality by supporting them. Our film captures the essence of trust and support.”
Manish Kinger, ECD, Schbang said, “We are looking to inject comic relief in the otherwise serious category and reinstate friend-like trust on the brand, in the process.”
He added, “The creation of Bharosa Bhau was the first step in that direction – a brand champion that is relatable, witty and memorable.”
The new digital film intends to open the eyes of consumers to a world beyond sight. Paisabazaar has partnered with RJ Naved on this trip, where beauty is more than what meets the eye and laughter and joy define the journey’s magic. The film revolves around ‘little guests” who see the unseen world through the captivating voice of popular RJ Naved.
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