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Goafest 2024 South Asia’s ad festival – latest updates – ET BrandEquity

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<p>Goafest</p>
Goafest

February 13, 2024

The Advertising Club and Advertising Agencies Association of India, have announced the Awards Governing Council (AGC).

Following is the complete list of AGC members for the ABBY One Show Awards 2024:

The Advertising Club:

1. Ajay Kakar, Chairperson, Awards Governing Council, ABBY One Show Awards 2024 and Managing Committee Member, The Advertising Club

2. Dheeraj Sinha, Group CEO – India and South Asia, FCB, and Co-chair Awards Governing Council, ABBY One Show Awards 2024

3. Ajay Chandwani, Managing Committee Member, The Advertising Club

4. Alok Lall, Executive Director, McCann World Group India

5. Sonia Huria, Head Communications – APAC, Prime Video

6. Subramanyeswar S., Group CEO, MullenLowe Lintas Group & Chief Strategy Officer – APAC, MullenLowe Global

Advertising Agencies Association of India:

1. Prasanth Kumar, President of the Advertising Agencies Association of India and CEO of GroupM, South Asia

2. Jaideep Gandhi, Chairperson, Goafest 2024

3. Mohit Joshi, CEO, Havas Media

4. Sam Balsara, Chairman, Madison World

5. Rohit Ohri, FCB Global Partner

6. Anupriya Acharya, CEO South Asia, Publicis Groupe

January 23, 2024

The 17th edition of Goafest, the advertising festival in South Asia, is set to captivate the industry from the 29th to the 31st of May 2024 at the Grand Hyatt, Bambolim, Goa.

Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, Goafest 2024 promises to be an exhilarating three-day extravaganza, showcasing the pinnacle of creativity, knowledge and networking in the advertising, marketing and media industry.

The Abby One Show Awards will be a part of the Goafest 2024 and will mark the fifteenth Abby Awards at Goafest.

In an ongoing effort to elevate the prominence of the Abbys, The Advertising Club strengthens its collaboration with The One Show for the third time in a row. This partnership aims to enhance the global standards of judging, jury selection, and transparency, further taking the preeminent Abby Awards to new heights of recognition.

With a promise to garner global acclaim for remarkable achievements in creative advertising, the Abbys stand out as a highly revered award property.

The Abby One Show Awards 2024 will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.

“The Abby One Show is a one-of-its-kind award that has been recognised as the gold standard in the Indian advertising, media and marketing industry, for over five decades. What makes it truly unique is that it is an award of our industry, and has been nurtured by the industry, for the industry. The awards have kept pace with the changing times and believe that nurturing and showcasing the work, with a spotlight on the young professionals, is integral to the growth and vibrancy of our industry. As we embark on this 55th edition, we eagerly look forward to witnessing outstanding creative work that will undoubtedly set new benchmarks and inspire the industry at large.” added Ajay Kakar, chairperson, The Abby One Show Awards 2024.

Drawing over 2000 industry professionals annually, Goafest has established itself as the definitive festival for the advertising and marketing industry.

Anticipating increased participation from advertisers, Goafest 2024 is committed to offering an unparalleled platform for learning, recognition, and celebration.

Prasanth Kumar, president of the Advertising Agencies Association of India and chief executive officer of GroupM, South Asia said “Goafest has firmly established itself as the pinnacle of creative celebrations in South Asia, uniting the foremost talents in the creative and marketing realms. Our goal is to offer our industry peers an immersive experience over three days filled with learning, meaningful engagement, interactivity, and curiosity.”

Rana Barua, group chief executive officer of Havas India, South East, and North Asia, and president of The Advertising Club, underscored the pivotal role of industry celebration, expressing, “Every year, The Abby One Show Awards at Goafest stand as a testament to the biggest and most prestigious awards in the Indian advertising industry, celebrating innovative and groundbreaking ideas.”

Jaideep Gandhi, chairperson of Goafest 2024, emphasised the continuous evolution and innovation of the festival, stating, “Persistently, Goafest has progressed and pioneered, solidifying its status as the foremost advertising festival in India. From insightful knowledge-sharing sessions to featuring distinguished speakers, we are confident in welcoming global guests who will significantly contribute to the industry, particularly benefitting younger professionals.”

“I would also like to mention that Mohit Joshi, chief executive officer of Havas Media has very kindly agreed to join me as co-chair and contribute immensely to take this event to greater heights,” Gandhi added.

February 15, 2024

<p>Jon Austin, co-founder, Supermassive</p>
Jon Austin, co-founder, Supermassive

Jon Austin, co-founder of Supermassive has been appointed to the Jury of Abby One Show Awards 2024 to chair the branded content and entertainment category.

Co-founder of Supermassive, Jon is a creative leader whose work has been recognized at every major advertising awards show in the world for PR, entertainment, social and influencer, music, media and audio. Prior to co-founding Supermassive, Jon was the executive creative director of Host Havas Australia. With over 15 years of work experience, Jon has helped numerous ambitious and iconic brands achieve amazing things.

With a background in commercial music, which saw Jon playing on stages around the world, his passion for popular culture has helped him accrue far more interesting accolades than the usual industry fare.

Jon’s modern contributions to the tourism industry are significant. He launched a world-first gamified model of ecotourism, that has been praised by global policymakers as a tourism game-changer. Jon also created a global brand platform for Tourism Fiji that brought new levels of authenticity and visitors to the islands. A writer of two Gold Albums, Jon has also helped get a five-year overdue release date from George RR Martin for Winds of Winter.

<p>Kate Stanners, chairwoman and global chief creative officer of Saatchi &amp; Saatchi<span class
Kate Stanners, chairwoman and global chief creative officer of Saatchi & Saatchi

Kate Stanners, chairwoman and global chief creative officer of Saatchi & Saatchi joins Abby One Show Awards 2024 as Jury chair of film cinema digital OTT (above 1 min duration) category

Stanners is chairwoman and global chief creative officer at Saatchi & Saatchi. Having been at Saatchi & Saatchi for 18 years, she has been pivotal in transforming the agency.

Based at Saatchi & Saatchi’s London headquarters, Stanners oversees Saatchi & Saatchi’s creative output, the creative talent of the network, and global clients that include Visa, UBS, Beiersdorf, and Deutsche Telekom to name a few. Prior to Saatchi, she was a founding partner of the agency, St Lukes in 1995 – famous for its revolutionary working practices, as well as progressive work.

Mondelez and McCann Worldgroup top Effies India Awards

The Grand Effie was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions’. Mondelez India was judged the Effie India client of the year, while McCann Worldgroup India was named Effie India agency of the year. The awards acknowledged the impact of success through work done by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication.

Wavemaker, Plainspeak, Origami Creative and V-ROK shine at The Big Bang Awards 2023

​​Mondelez India won the client of the year.

  • Published On Feb 15, 2024 at 07:08 PM IST

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