Home Online Marketing Elon Musk’s X plans to remove headlines from links to news articles – ET BrandEquity

Elon Musk’s X plans to remove headlines from links to news articles – ET BrandEquity

0
Elon Musk’s X plans to remove headlines from links to news articles – ET BrandEquity

[ad_1]


<p>Representative image</p>
Representative image

Elon Musk is pushing to change how news links appear on his social media platform X, formerly called Twitter, in a move that could potentially undermine the ability of news publishers to draw audience.

X is planning to remove the headline and text while retaining just the lead image from links to news articles shared on the platform, Musk said in a post late on Monday.

The move is likely an attempt by Musk to get users to spend more time on X and push them to opt the subscription service for more details.

It is not immediately clear how the move will impact advertisers on the platform that Musk claimed in July had 540 million monthly users.

Currently news links come up on the timeline of users as “cards” along with an image, source address and an abridged headline. Such a packaging helps draw clicks and helps publishers gain readers.

But with the shortened links, users might end up writing some text along with their posts and eventually they could consider X’s premium service that allows a single post of up to 25,000 characters.

With the changes, Musk is pitching X as a more relevant platform for content creators. Premium subscribers can now post longer videos, their posts are shown higher up and they also receive a cut of ad sales.

Elon Musk's X suffers major technical glitch: Photos & links disappear from pre-2014 posts

X, formerly known as Twitter, has a technical glitch affecting posts made prior to December 2014, resulting in the disappearance of media elements and hyperlinks.

  • Published On Aug 22, 2023 at 07:01 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


[ad_2]

Source link