Home Online Marketing Caprese’s Aurora Bags redefine fashion with color-changing hues in new ad – ET BrandEquity

Caprese’s Aurora Bags redefine fashion with color-changing hues in new ad – ET BrandEquity

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Caprese’s Aurora Bags redefine fashion with color-changing hues in new ad – ET BrandEquity

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<p>A still from the ad</p>
A still from the ad

Handbag brand Caprese has launched its Aurora Collection with a new ad. This collection is an innovative collection of bags by Caprese, featuring revolutionary color-changing technology that will add a touch of magic to your daily fashion.

The Aurora Collection is a testament to contemporary chic, offering designs that are visually stunning and inherently captivating, the company stated in a press release.

The ad showcases that these bags stand out with their innovative color-changing properties, crafted from photochromic material. When exposed to sunlight, they undergo a magical metamorphosis, revealing an array of new hues and shades, it added.

The real charm of the Aurora Collection lies in its transformative ability, making it a true game-changer in the world of fashion accessories, the company stated.

Pushpita Gaur, business head at Caprese, highlights the brand’s commitment to pushing the boundaries of style and functionality, saying, “At Caprese, we are inspired by the ever-changing beauty of the natural world. The Aurora Collection is an experience, a reflection of that beauty.”

Watch the video here:

Mrunal  Thakur and Ishwak Singh discovers the charm of Kashmir with Lenskart

The campaign video is a sensorial journey that transports you back to the enchanting landscapes of Kashmir. It’s an invitation to experience the warmth, the beauty, and the timeless allure of Kashmir, the company stated.

  • Published On Nov 27, 2023 at 06:00 PM IST

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