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BigTrunk Communications has now extended its association as the on-record digital media partner for Aadhar Housing Finance, one of India’s low-income housing finance companies.
The integrated digital marketing agency will now work towards delivering innovative strategies for elevating the digital footprint of Aadhar Housing Finance, a trusted name in affordable housing finance business, the company stated in a press release.
Commenting on this partnership, Rishi Anand, managing director and chief executive officer, Aadhar Housing Finance said, “Through our brand message of ‘Ghar Banega, Toh Desh Banega,’ we are poised to make a lasting impact on our customers. With BigTrunk Communications as our partner, we look forward to leveraging cutting-edge digital strategies to amplify this message, thus strengthening our position in the housing finance industry.”
Bharat Subramaniam, founder and director added, “Being a digital media partner for Aadhar Housing Finance for the last couple of years, we are now thrilled to extend this partnership further by adding the social leg with this digital mandate.”
“This association represents a unique opportunity to utilise our digital marketing prowess to amplify the core message of our partner with an ideal media mix to reach the intended target audience,” Subramaniam added.
He further added, “We are committed to delivering innovative, data-driven and tailored digital marketing solutions that will enhance the company’s digital presence.”
The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office, the agency stated in a press release. As per the mandate, the agency will be responsible for managing the complete digital presence for the brand, it added.
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