Home Online Marketing Amazon films, series to get wider distribution via licensing – ET BrandEquity

Amazon films, series to get wider distribution via licensing – ET BrandEquity

0
Amazon films, series to get wider distribution via licensing – ET BrandEquity

[ad_1]

<p>Amazon said that it will distribute its original films and TV shows, like “The Marvelous Mrs. Maisel,” to media outlets outside the Prime Video service for the first time</p>
Amazon said that it will distribute its original films and TV shows, like “The Marvelous Mrs. Maisel,” to media outlets outside the Prime Video service for the first time

Amazon said Monday it will distribute its original films and TV shows, like “The Marvelous Mrs. Maisel,” to media outlets outside its Prime Video service for the first time.

The works will be licensed via a new unit called Amazon MGM Studios Distribution, which expands the number of titles currently offered by Hollywood studio MGM. Last year, the e-commerce-behemoth-turned-media-giant closed its acquisition of MGM – which houses more than 4,000 film titles and 17,000 TV episodes – for $8.5 billion.

At launch, the new division will offer several series and films including “Coming 2 America” and “Borat Subsequent Moviefilm,” Amazon said. The unit will be led by Chris Ottinger, the head of distribution at MGM, who will continue to oversee distribution of MGM’s new releases and film franchises, such as the James Bond and Rocky series.

“With the integration of MGM, we wanted to take advantage of the existing team to expand our business in ways that will greatly benefit our customers around the world,” Jen Salke, who heads up Amazon and MGM Studios, said in a prepared statement.

Last week, Amazon said it would add more than 100 Amazon Originals to i ts free, ad-supported streaming service Freevee.

Amazon layoffs: Job cuts in Studios and Prime Video units

According to a report by The Wrap (via The Verge), about 100 employees are being laid off in the Amazon Studios and Prime Video divisions. The development comes a day after the e-commerce giant cut the headcount in the company’s cloud computing and human resources divisions. Previous cuts at Amazon had hit its advertising unit and retail, devices, recruiting as well as human resources groups.

  • Published On May 10, 2023 at 05:45 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETBrandEquity App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


[ad_2]

Source link