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SG Mart, India’s premier B2B trading platform – one-stop shop for building materials, has signed an agreement with Bollywood actor Akshay Kumar to be appointed as its brand ambassador.
With a comprehensive range of infrastructural solutions, an extensive distribution network and following the Make in India initiative, SG Mart aims to expand its brand presence across the nation with these strategic partnerships, the company stated in a press release.
The dynamic persona of Kumar resonates perfectly with SG mart brands essence with national building at its core, where SG Mart is committed to contributing to the nation’s infrastructure with its wide range of remarkable product offerings and accessible distribution network for the convenience of the buyers, it added.
The decision to associate with such a personality aligns with the company’s aim to directly connect with its customers, building a trusted brand image and becoming the preferred choice in the building materials market.
The partnership will see Kumar endorse the brand across all media channels, including print, electronic media, outdoor advertising, and in-store promotional material, the company stated.
Talking about the partnership, Shiv Bansal, joint managing director of SG Mart, said, “We are delighted to announce Akshay Kumar as the esteemed brand ambassador of SG Mart. Akshay’s versatility and dedication to excellence match the core values of the platform as it features cutting-edge building materials from industry-leading Indian brands.”
“Through this alliance, we aim to establish a connection with our valued customers, ensuring that our exceptional marketplace becomes the preferred choice in the infrastructure market as construction projects rise in the country,” Bansal added.
India’s top retailers, including Reliance Retail, Titan Company, Avenue Supermarts, V-Mart Retail, and Shoppers Stop, have slowed down their store expansion this fiscal year. The slowdown is attributed to a focus on profitability and a saturated market with limited room for new outlets. Jefferies reported that Reliance Retail has reduced retail business capex and store additions have decreased.
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