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JioCinema has announced its partnership with the Celebrity Cricket League Season 10. The platform will live-stream the sportainment that starts on February 23. CCL is considered as the convergence of sports and entertainment in India.
Spread over four weekends and with 20 matches, CCL has eight teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada and Malayalam. Some of the stars across teams of CCL, include Sohail Khan (Hindi), Bunnu Dhillon and Sonu Sood (Punjabi), Jissu Sengupta (Bengal), Kichcha Sudeep (Kannada), Arya and Jiiva (Tamil), Thaman and Sudheer Babu (Telugu), Indrajit Sukumaran and Unni Mukundhan (Malayalam).
Launched in 2011, Celebrity Cricket League is reported to have a wide appeal. The cumulative TV and digital reach of the previous season of Celebrity Cricket League is believed to reached out to over 250 million viewers across the country.
Other leading names associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, captain of Mumbai Heroes, Venkatesh, brand ambassador of Telugu Warriors, Akhil Akkineni, captain of Telugu Warriors, Mohanlal, co-owner of Kerala Strikers, Manoj Tiwari, captain of Bhojpuri Dabbangs, and Boney Kapoor, owner of Bengal Tigers.
Ferzad Palia, business head, JioCinema,said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. Celebrity Cricket League brings the best of both these worlds and we are happy to partner with them to entertain India.”
Vishnu Induri, founder of Celebrity Cricket League (CCL), said, “We’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”
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