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HDFC Bank has announced the launch of a star-studded PayZapp campaign. The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma, utilising their immense popularity for a wide consumer connection.
The tongue-in-cheek campaign, conceptualised by Wondrlab India, a martech network, includes three films featuring the three actors, wherein each showcases a range of payment choices that PayZapp offers. The campaign came from the insight that some people live their whole lives without having choices, but now they do not have to, at least when it comes to payments.
Ravi Santhanam, group head, chief marketing officer and head of the D2C business says, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier – be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler.”
Amit Akali, the CCO and co-founder of Wondrlab India, says, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life.”
Watch the ads here:
At DigiPlus Fest 2023, Meta’s Anubhav Soni spoke in detail about how WhatsApp can act as a bridge between brands and customers – creating relatable customer interactions and experiences.
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