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Signature Packaged Drinking Water has introduced #OneWithNature campaign that brings to life the philosophy of “Live Good. Do Good,” an invitation to a vibrant way of life.
The campaign encourages individuals to embark on a journey that celebrates nature in its true essence through a film featuring Bollywood actor Ayushmann Khurrana, Musician Sneha Khanwalkar and celebrity Chef Amninder Sandhu.
In the film, Khanwalkar, known world over for creating rhythms from organic sounds of nature creates a harmony for all to jive in, Chef Sandhu, concocts a delectable feast with locally sourced, natural ingredients. Bringing all of them together is Khurrana representing each one of us, who are on a journey of discovery of embracing the lifestyle of living good, while doing good, the company stated in a press release.
The campaign also showcases each one of them embracing the act of plogging to leave zero waste behind and give back the land as pristine as they were found, it added.
Speaking about the campaign Varun Koorichh, vice president marketing at Diageo India, said, “Over the past year, Signature Packaged Drinking Water has dedicated itself to the cause of encouraging conscious living through various initiatives. Through our latest campaign, ‘One with Nature,’ we invite each one of you to join us on this journey and embrace a lifestyle that nurtures our well-being while giving it back to Nature.”
Brand ambassador Khurrana shares, “Having spent my formative years in Chandigarh, I nurtured a deep affinity for nature. We were constantly taught to follow mindfulness so embracing an eco-conscious lifestyle came naturally to me. Being part of this experience was truly exhilarating! I believe that today’s generation can enjoy life to the fullest and still be conscious at the same time.”
“I also strongly believe that recognising our connection with nature is the key to unlocking happiness. Signature Packaged Drinking Water’s vision of blending fun and sustainability is truly admirable. Together, we are empowering everyone to make a positive impact and follow the ‘Live Good. Do Good’ mantra,” he added.
Watch the video here:
The draft guidelines target greenwashing – the deceptive practice of making misleading environmental claims. ASCI emphasises the importance of substantiated, comparable and verifiable claims to combat misinformation. In its ad surveillance, ASCI has found that several terms are loosely used to communicate environmental benefits, giving an impression that the product is greener than it actually is.
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