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Ogilvy India is announcing an important leadership transition that will take effect from January 1, 2024. The transition will involve a variety of senior Ogilvy India veterans taking the next steps in their long tenure with the agency.
As chief advisor, Piyush Pandey, currently chairman of global creative and executive chairman of Ogilvy India, will work closely with the leadership team.
In this role, Pandey will continue to work closely with major clients and the agency’s executive team.
SN Rane, group executive co-chairman of India and COO of South Asia, will work as business advisor to Ogilvy Asia Pacific. In his new role, Rane will work closely with Ogilvy Asia-Pacific to advise on various business operations and planning issues.
Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. She will be Ogilvy India’s first-ever woman in this role. Pathak will lead and drive the strategic direction, growth and transformation agenda of the company.
VR Rajesh will move from his current role as group president of Ogilvy India to CEO of the agency. VR Rajesh has been appointed as the CEO of the agency.
Further, Ogilvy India’s leadership transition will also involve important new appointments to the Ogilvy Board. Joining the Ogilvy India Board will be the agency’s three Chief Creative Officers (CCOs) – Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak.
The agency’s CSO, Prem Narayan also joins the board.
All four of them will continue in their current roles in the agency, leading the creative and strategic work.
Devika Seth Bulchandani, global chief executive officer of Ogilvy, adds, “Piyush has done what true legends do. Nurtured and groomed a class of leaders who can assume the day-to-day running of the Ogilvy machine, which will give him time to focus simply on the magic he has been so legendary in creating for our clients.”
Pandey, chairman of global creative and executive chairman of Ogilvy India, says, “Creativity and its impact on our client’s businesses is at the heart of Ogilvy. In keeping with my passion, I will continue to partner and guide the new leadership as always. Our joint purpose is to ensure that we not only maintain but also better our core strengths.”
Conceptualised by Ogilvy, the video ad reflects the exact response from the creative team when they initially tasted the product: “Mmmmmmmm….”
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